Research Niches on ClickBank.com

Objective: To show you what ClickBank is and how to use it to identify profitable niches. What You’ll Accomplish: When you finish this l...

Objective: To show you what ClickBank is and how to use it to identify profitable niches.
What You’ll Accomplish: When you finish this lesson you will be able to identify profitable ClickBank niches QUICKLY.
Estimated Completion Time: 15-20 minutes
Before you begin: Open up a web browser and go to www.clickbank.com . Have a Word or text document open so you can do the exercise at the end.
ClickBank.com is a giant marketplace for information products.
Vendors use ClickBank to sell their products. Affiliates use ClickBank to find products to market.

“Affiliates” are people who promote products online. A vendor issues the affiliate a unique link to promote a product. That link is called an “affiliate link.” If someone clicks that link and buys, the vendor knows that customer was sent by that affiliate. The affiliate has just earned a commission on that sale.

One of the many great things about ClickBank is that it provides a wealth of valuable information that makes researching niches EASY.
That’s because it answers three of the four questions you need to ask yourself before selecting a niche:

1. Are there lots of things to sell? Clickbank allows you to see how many products are being offered in different niches.
2. Are customers known to buy? If you see multiple products in a niche, all of them making some sales, then customers are obviously buying in this niche.
3. Can you market to this niche online in a profitable way? For each product in its Marketplace, ClickBank shows you a critical piece of data called “Gravity.” This number indicates how many affiliates are making sales of that product. It’s an excellent indicator of online profitability. If affiliates are finding it worth their while to promote that product, they’re doing well in it and making a profit.

Remember, your best bet starting out is to find a niche that other people are thriving in and carve out your own piece of that.

To sum up…

1. ClickBank allows you to see lots of products in lots of different niches.
2. If there are multiple products making sales, there is customer demand.
3. And Gravity shows you which niches affiliates are thriving in, and which they are not.

Now let me show you how to access this valuable information on ClickBank…

Step 1: Go to the ClickBank marketplace, which is located at the top right of the page.

Step 2: Select a niche you are interested in researching. You can find them on the left side of the page.

Step 3: When you select a niche, you will see a list of products. Each of the products have statistics on them that look like this…

The most important statistic here for your research is “gravity.”

The purpose of the “gravity score” is to show how successfully a product is being promoted by affiliates. A higher gravity score suggests that many affiliates are promoting the product and making sales. When you are researching niches, you want to look out for niches where there are multiple products with high gravity scores. That tells you there are lots of affiliates in that niche who are making sales.

Note: Gravity does NOT tell you how high the “conversion rate” is or how many sales are made. “Conversion rate” is the percentage of people who click on the offer and actually BUY it.
You don’t need to worry about this at the moment; I’ll talk more about conversion rates later in this course.  However what this does mean is: don’t make the highest gravity your sole reason for promoting a product.

As a general rule, the best ClickBank niches have multiple offers with a gravity score of at least 30.

Here is a quick video showing you the ClickBank research process above:

As I talked about before, one of the most important questions you need to ask yourself when selecting a niche is “are customers known to buy?” The gravity score is an indicator that customers in this niche do, in fact, buy.
So if you find multiple products, all with a gravity score of 30 or more, that’s a niche with the potential to make you money.
I say potential because you will need to do a little more research. But this is an important first step!

Recap:

1. ClickBank is an excellent tool for niche research.
2. The gravity score tells you that there are multiple affiliates selling that product.
3. Look for niches on ClickBank with multiple products that have a gravity score above 30.

EXERCISE

1. Open up a Word/text document or something you can write on.
2. Take your 3 ideas for niches from step 1.2.
3. Open up a web browser and go to www.clickbank.com
4. Go to the ClickBank marketplace
5. Navigate your way to the first of your 3 niches.
6. Using the gravity scores as a guide, determine if each niche meets the standards described in this step.
7. After you do that, repeat with the other 2 niches you picked.

THE WISE MARKETER KNOWS…

Spending time now on selecting the right niche will pay off big time later.

While research may not be the most exciting to you,
it is important to put in a little bit of time now and get your niche right.

You don’t want to waste a lot of time and money
building a list of people who don’t BUY things in your niche!